Purpose-driven Audiences

Audience Snapshot
KJZZ and KBACH are for anybody and everybody. Communities throughout The Valley enjoy our freely accessible news and classical music. What unites such a broad audience? Learning. Equality. Authenticity. These are some of the values that our listeners share in great propensity and that guide their consumer choices.
Each month more than 592,000 different people listen to KJZZ and / or KBACH.
Source: Nielsen PPM, Phoenix Metro, February 2024-January 2025, M-Su 6a-12a, P18+
Lifelong Learners
122% more likely to hold a postgraduate degree or have completed postgraduate work
Affluent Leaders
61% more likely to earn a household income of $250K+
Cultural Enthusiasts
108% more likely to attend performing arts events
Community Boosters
115% more likely to work in education, law, community service, arts or media
Environmental Stewards
111% more likely to donate money or time to environmental causes
Source: Nielsen, Phoenix Metro, Scarborough R2 R2 2024 August 2023-2024, P18+, listen to KJZZ and / or KBACH