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Purpose-driven Audiences

KJZZ and KBACH listening audience snapshot

Audience Snapshot

KJZZ and KBACH are for anybody and everybody. Communities throughout The Valley enjoy our freely accessible news and classical music. What unites such a broad audience? Learning. Equality. Authenticity. These are some of the values that our listeners share in great propensity and that guide their consumer choices.

Each month more than 592,000 different people listen to KJZZ and / or KBACH.

 

Source: Nielsen PPM, Phoenix Metro, February 2024-January 2025, M-Su 6a-12a, P18+

Lifelong Learners
122% more likely to hold a postgraduate degree or have completed postgraduate work

Affluent Leaders
61% more likely to earn a household income of $250K+

Cultural Enthusiasts
108% more likely to attend performing arts events

Community Boosters
115% more likely to work in education, law, community service, arts or media

Environmental Stewards
111% more likely to donate money or time to environmental causes

Source: Nielsen, Phoenix Metro, Scarborough R2 R2 2024 August 2023-2024, P18+, listen to KJZZ and / or KBACH

Learn More 

Thought and opinion leaders rely on KJZZ and KBACH. Download a copy of our Media Kit to learn more about connecting with our influential audience.

DOWNLOAD THE MEDIA KIT

Photo Credits: Piestewa Peak by Åaker on Unsplash, Deep in Conversation by sea turtle on Flickr, 61 Flowers IMG_5269 Lights of the World PHX AZ by Dick Thompson on Flickr, Antelope Canyon by Paul Van Cotthem on Unsplash